THE INTRODUCTION

The short term memory is about 20 seconds. That means you have 20 seconds to capture their attention in your speech introduction.

Short, sweet, and mind capturing words need to be used.


Functions of the Introduction


The audience will ask these questions:

1. Why should I listen to this speech?
2. Why should I listen to this speaker?
3. What must I understand?


These questions relate to the three basic functions of an introduction:

a. Capture attention and arouse interest
b. Establish your credibility
c. Preview your speech


CAPTURING ATTENTION

Several ways of capturing your audience's attention are:

• Acknowledge the audience, location or occasion
• Ask questions
• Relate the topic to the audience
• Relate a personal experience
• Tell a story
• Use humor
• Develop suspense
• Begin with a quotation
• Use a presentation aid
• Startle the audience


ESTABLISHING YOUR CREDIBILITY

• You should establish yourself as a competent, trustworthy, likeable and strong person.
• The audience wants to listen to someone qualified to speak on a given topic.



PREVIEW YOUR SPEECH


• Indicates the main points you will cover
• Help listeners follow what you are saying